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Book Description

So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler.

There's just one catch: You need $100,000 to finance your dreams, and your checking account has barely enough to cover next month's rent.

Enter Kickstarter - a phenomenal "crowdfunding" website launched in 2009 that brings venture capital to the masses. On Kickstarter, it's not uncommon for folks to raise $50,000, $100,000, $250,000, or even (the all-time record to date) $942,578!

Want a piece of the action? In The Kickstarter Handbook, business writer Don Steinberg interviews dozens of people who have -- no kidding -- raised at least $100,000 on Kickstarter. You'll learn all the strategies of an effective Kickstarter campaign. You'll learn the perils and pitfalls that have dashed many a dream. And you'll learn what to do in the event of a best-case scenario - when your product goes viral and suddenly the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here's how to be one of them.

Don Steinberg has written for New Yorker, GQ, Harper’s, the Wall Street Journal and a host of other national publications. He has also worked as senior editor for Inc. magazine and a staff writer for the business section of the Philadelphia Inquirer. He lives in the Philadelphia area

Product Details

  • Paperback ISBN: 9781594746086
  • e-Book ISBN: 1594746087
  • Book Dimensions: 
    5x7
  • Page Count: 
    224
  • Release Date: 
    September 18, 2012

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