Quirk Books Launching Normal Books, A New Imprint
FOR IMMEDIATE RELEASE
April 1, 2013
QUIRK BOOKS GOES “NORMAL.”
Quirk Books, the independent publisher known for its irreverent reference guides and innovative works of fiction, has gone and done the unexpected once again. Effective immediately, the company is launching a new imprint that will give readers exactly what they expect. Book-lovers of the world, meet Normal Books.
"We think that becoming more conventional is truly the most 'strikingly unconventional' move we could make," says President and Publisher David Borgenicht. "Readers have come to expect the unexpected from us, and I'm pretty sure no one was expecting this."
The Normal Books imprint will offer a completely retooled frontlist of regular, completely straightforward books, with titles including Breakfast for Breakfast, Miss Peregrine's Home for Regular Children, and Pride and Prejudice without Zombies.
This groundbreaking, daringly creative move was engineered with readers in mind, says Associate Publisher and Creative Director Jason Rekulak. "We’re convinced there’s an audience out there that craves the same-old, same-old,” he says. “We're excited to stop pushing the envelope, and start nudging it back into the desk drawer next to the pens and rubber bands." The concept is expected to yield a more manageable workflow as well. “The sales reps have been clamoring for less buzzworthy titles,” notes Moneka Hewlett, Senior Sales Director.
Besides its new catalog of traditional print titles, Normal Books intends to release all subsequent books in eBook format: as plain text with no pictures and in a single small, non-dynamic font. Says Vice President Brett Cohen: "In the digital age, Normal Books will be square in the middle of the pack when it comes to using new, innovative technology. There’s no need to show off."
Below are the titles that Normal Books will be releasing in the coming months:
Bedsheets: A Novel of Laundry
From the author of such gripping titles as The Last Policeman and Sense and Sensibility and Sea Monsters comes this psychologically taut tale of temporary fear, mild discomfort, and proper use of the gentle cycle. Witness how one woman's struggle for sanity and clean sheets couldn’t be easier, when it turns out her fears of a terrible bedbug infestation were completely unfounded.
Field Guide to Birds
The traditional "field guide" genre gets an unexpected twist with the subversive subject matter of ornithology. This one-of-a-kind and truly unconventional reference book, a follow-up to Quirk titles Field Guide to Cookies and Field Guide to Stains, strikes new ground as it helps you learn your falcons from your flamingos. Sure, being able to identify different bird species is a practically useless skill of little interest to anyone but…well, let’s move on.